Video Marketing: Is It Worth the Effort?
Video marketing has been all the rage for the last couple of years. If you are not a “techy” person, it might even scare you a little bit. The great thing is that it does not have to be overwhelming to create your own videos. But, how do you do it?
–>> Screencasting: This is where you record what you are doing on your screen. For instance, if you are an accountant, you might prepare a Powerpoint presentation and record it. You can use free screencasting services such as Jing by Techsmith.
–>> Live action: These are the “talking head” videos you see online where the person gives a presentation by simply looking at the screen. You may also consider doing a video where you interview previous clients, get testimonials or give a tour of your office.
–>> Animations/Music: These are videos that basically have music and moving word animations to get your point across. While they may be “snazzy”, they convert at a much lower rate because the person does not get engaged in the video.
As you can see, there are several ways to use video in your business marketing efforts. YouTube is the second largest search engine (yes, it IS a search engine) behind Google, so you need to be using it to its fullest potential. It is a social network in its own right, too.
So, get to work on using video to drive traffic and get more clients today!
P.S. I have a couple of ideas that I would like to share with you about how we can use video in your business. Drop me an email and let’s talk about it. firstname.lastname@example.org