Gone are the days when businesses could make do with traditional marketing means – online marketing is now a necessity for any self- respecting business. Online video content, especially, has been taking the marketing world by storm, with sites like Youtube and Vimeo having millions of unique visitors every month.
Video marketing has become one of the highest rising and most popular ways to generate traffic online.
Here’s how powerful videos are as a communication tool:
• YouTube has more than 1 billion users all over the world.
Every day people watch hundreds of millions of hours on YouTube and generate billions of views.
• The numbers of hours people are watching on YouTube each month is up 50% year over year.
• 300 hours of video are uploaded to YouTube every minute. Source:
You can see how powerful it is to incorporate video into your marketing plan. This is the trend now. People are switching from reading to watching instead.
As TV advertisements and other traditional marketing means are getting less and less reliable, creating your own videos helps promote
So now we gather that video marketing is hot and it is the ideal time to take advantage of this fast growing advertising medium. But why is video marketing the best option to market your products?
• Videos can easily help you rank higher in Google.
• Videos target an audience who prefer a visual format as opposed to text.
• Videos allow you to showcase products that just can’t be explained with short text.
• Establishing a YouTube channel helps you gain followers.
• Your video could go viral which can help build you a gigantic online following.
Let’s face it, the average attention span of a web user today is measured by seconds.
People nowadays are used to have instant access; they want things to be fast. Visuals always work better than text in this case.
If you could summarize a 3-page website into a 2-minute video, people would definitely rather watch the video. Why tell when you can show? Users have the tendency to browse and skip through information.
However, if you are able to engage the users and present your information in visual form, then you’re a huge step ahead. People would prefer to watch a short video instead of reading long text.
Furthermore, visuals create a better experience for the audience when compared to text. People could actually imagine and realize that what your business and services are all about.
When you create a marketing video you should have a specific purpose in mind for it. What purpose do you have for your video? Is it going to help generate leads for your business? Are you branding your business with your video? Think about this point before doing anything.
Once you have decided on your purpose you can then decide on the type
of video that would be most suitable.
A branding video should be engaging and really highlight what your company does. You want to get viewers to interact with your video, so having a call to action at the end is imperative. Get them to click on a link to take them somewhere. This could be to answer a poll, to your website or they could click to get a coupon or a discounted service.
Lead generation videos are usually more targeted and have a specific goal. They’re meant to speak directly to a prospect that’s interested in one of your services. Your aim is to get interested prospects calling and turn them into loyal customers.
No matter what type of video you create remember to keep them short. This ensures that your viewers will stay and watch until the end.